Android One makes the Nokia 5.Three stand out in India’s finances cellphone market

Android One makes the Nokia 5.3 stand out in India's budget phone market

The Nokia 5.3, one of many first smartphone bulletins delayed due to COVID-19, follows in the identical footsteps of different Nokia-branded units launched after 2016. It gives a comparatively pure Android software program expertise because of HMD World’s dedication to Google’s Android One program. Extra lately, the Nokia 5.Three was launched in India, the place smartphone corporations typically make use of a nasty methodology to make smartphones extra inexpensive — serving obnoxious adverts in system apps. HMD World’s smartphones, although, supply a singular proposition to customers; the Nokia 5.3, as an example, brings a bloatware-free, ad-free Android expertise at a value of ₹13,999, alongside a software program replace promise that extends for much longer than smartphones in the identical value bracket.

In December 2016, the Nokia model title reemerged within the smartphone market after over two years of hiatus. This hiatus was a results of Microsoft buying Nokia’s cellphone enterprise — what was as soon as the world’s largest phone-related entity — in 2014, and finally liquidating it. These occasions had been a results of unhealthy decisions by the corporate’s management, maybe the worst of which was the selection to stay with Home windows Cell as the popular working system when the remainder of the trade gravitated in direction of Android. When it got here time to revive the Nokia model for the Finnish startup HMD World, which was made up of former workers in Nokia’s cellular arm, the choice was clear and univocal. They weren’t going to — but once more — ignore the huge power that Android had change into!

HMD World dedicated to delivery units underneath Google’s Android One program a yr after they introduced the Nokia smartphone model again into the market. The important thing units that mark their entry into the Android One membership embrace the Nokia 6 (2018) and the Nokia 7 Plus. Since then, the Nokia model has remained aligned with the pure Android expertise as one of many largest manufacturers to be related to Google and the Android One branding. With assured Android model updates for the following two years and safety updates for a further yr on high of that, the Nokia 5.Three ensures long-lasting software program help.

Earlier than going into extra element on why that’s necessary, right here’s a have a look at what the Nokia 5.Three gives by way of specs:

Nokia 5.Three Specs

Specification Nokia 5.3
Dimensions & Weight
  • 164.Three x 76.6 x 8.5 mm
  • 180g
  • 6.55-inch (720 x 1600 pixels) HD+
  • 20:9 side ratio
  • 2.5D curved glass show
SoC Octa-Core Snapdragon 665

  • 11nm
  • Four x 2GHz Kryo 260 + Four x 1.8GHz Kryo 260
  • Adreno 610 GPU
RAM & Storage
  • 4GB / 6GB RAM
  • 64GB/128GB storage
  • expandable reminiscence as much as 512GB
Battery & Charging
Rear Digital camera
  • Main: 13MP rear digital camera with f/1.Eight aperture
  • Secondary: 5MP wide-angle digital camera
  • 2MP depth sensor
  • 2MP macro sensor


Entrance Digital camera 8MP front-facing digital camera with f/ aperture
Ports USB Sort-C
  • Capacitive rear fingerprint scanner
  • Face unlock
  • Twin 4G VoLTE
  • WiFi 802.11 ac (2.4GHz + 5GHz)
  • Bluetooth 4.2
  • USB Sort-C
Android Model
  • Android 10
  • 2 years of Android OS upgrades
  • Three years of Android safety patch updates

How Android One units the Nokia 5.Three aside

The great thing about Android being an open-source OS lies in the truth that you’ll be able to expertise it in numerous flavors. There are a selection of customized Android software program experiences accessible out there, and a number of the mostly identified ones embrace Xiaomi’s MIUI, OnePlus’s OxygenOS, Samsung’s One UI, OPPO’s ColorOS, Huawei’s EMUI, and so forth. Every of those customized Android builds add distinct parts and options, each visually in addition to functionally. However on the identical time, a comparatively undervalued taste of Android is what is often often called vanilla, or inventory Android.

Merely put, inventory Android, as customers generally check with it, is usually thought-about the barebones model of Android with little to no visible modifications from the AOSP (Android Open Supply Undertaking) code, together with some fundamental apps like Gmail, Photographs, Maps, YouTube, and so on. from Google. In contrast to Android builds which can be extensively personalised by OEMs, the inventory Android person interface stays unchanged from how Google supposed it. Whereas the set of pre-installed apps might range based mostly on the producer, a inventory Android UI is sort of visually equivalent to how Google designs Android for its personal Pixel smartphones.

nokia 5.3 with pre-loaded Google apps

The person interface on smartphones underneath Google’s Android One program is actually inventory Android with a set of apps, as per Google’s situations and proposals. As a substitute of growing their very own person interface based mostly on the open-source model of Android, sure producers collaborate with Google to easily optimize the person expertise for the {hardware}.

These apps could also be complemented by some utility purposes that match the invoice for a clear software program expertise. HMD World’s Nokia 5.3, which is a part of the Android One program, additionally gives the identical clear expertise that we’ve simply been discussing.

Clear software program expertise with out bloatware

In price-sensitive markets akin to India, many smartphone producers compete to supply the most effective {hardware} specs on the lowest costs. These manufacturers then get better these prices by software program partnerships by pre-installing third-party purposes and providers on smartphones. The pre-installed third-party apps are — in a approach — each ads and points-of-sale for any explicit app or service.

Pre-installed bloatware on premium Xiaomi and OPPO units as in comparison with zero third-party apps or bloatware on Nokia 5.3’s Android One UI 

Customers within the lower cost brackets, particularly in growing nations, typically lack the technical talent required for deleting these apps and find yourself being customers of those apps. Though customers might take pleasure in these apps and providers, there are underlying considerations citing lack of privateness for person knowledge or the trustworthiness of those apps.

Left-to-right: System apps in MIUI, app set up suggestions in MIUI, and suggestive push notification adverts in Samsung’s One UI 

HMD World’s dedication to offering a clear software program expertise means, for probably the most half, that they’re omitting the pre-installation of any third-party apps. The opinions about this method might range — whereas some customers desire having a great deal of pre-installed apps on their units, some like to start out with a clear slate. However from the standpoint of information safety, a clear person interface reduces the scope of any app jeopardizing person knowledge.

Apart from defending customers’ knowledge, Android One units are additionally required to get safety patches routinely. The promise of periodical safety updates ensures that smartphones are guarded in opposition to the newest safety vulnerabilities.

Two years of Android updates assured

As a part of the Android One necessities outlined by Google, a producer should present a assure of not less than three years of safety updates. On the identical time, smartphones licensed for Android One should additionally obtain not less than two years of Android model updates.

HMD World has lived as much as this expectation and has delivered well timed updates to its smartphones throughout completely different value segments. Lately, they rolled out the Android 10 updates for Nokia 3.1 and Nokia 5.1. Each of those telephones had been launched in mid-2018 and shipped with Android 8.1 Oreo pre-installed. That makes Android 10 their second main OS replace. Notably, the Nokia 3.1 —the extra inexpensive possibility out of the 2 — is among the many few entry-level smartphones from 2018 to get a style of Android 10.

HMD World lately additionally introduced its timeline for the Android 11 launch, and the announcement contains premium units such because the Nokia 8.1 and the Nokia 9 Pureview, mid-rangers such because the Nokia 7.2 and the Nokia 6.2, and even entry-level units such because the Nokia 2.2. All the smartphones hit the market working Android 9 Pie, so meaning Android 11 might be their second OS replace.

Few smartphone producers attain the identical stage of help as HMD World—OnePlus and Google do, as an example, although they preserve far fewer units. Whereas Google guarantees three OS updates on Pixel units, OnePlus has pushed out as much as three consecutive updates to its smartphones together with the OnePlus 3/3T and the OnePlus 5/5T which have been up to date to Android 9 Pie and Android 10, respectively.

It’s price noting that Google and OnePlus have all the time focused the premium (or quasi-premium) section with their smartphones. HMD World, however, has been in a position to preserve units, particularly within the decrease and mid-range segments, up-to-date for comparatively longer than different producers competing in related value brackets.

Android One gives a Pixel-lite expertise however at a a lot lower cost

The Android One program was initially designed to supply a clear Android expertise on low-end units, particularly for markets like Southeast Asia and Africa. It developed considerably to rope in a number of producers like Japan’s Sharp, which launched the Aquos 507SH with respectable mid-range specs. In 2017, Google partnered with Motorola to announce the Moto X4 Android One Version powered by Google Fi within the U.S., paving approach for manufacturers like Xiaomi and HMD World to leap on the bandwagon. Whereas the remainder of the manufacturers have seemingly pulled the plug on (or uncared for) their partnerships, HMD World continues to be wholly dedicated to Android One.

Units just like the Nokia 5.Three take pleasure in sure advantages other than Google’s help for software program that different smartphones might not take pleasure in. Apart from a person interface emulating Google’s Pixel smartphones, Android One units additionally profit in terms of receiving options from Pixel smartphones earlier than another machine. Google’s Name Display, a characteristic that lets Google Assistant discuss to callers in your behalf, was rolled out completely to pick Android One units final yr.

“Pure” will not be the “greatest” Android expertise

Whereas this text has largely highlighted why the Nokia 5.3’s Android expertise is closest to what Google intends for customers to expertise, we don’t — in any approach — counsel that that “pure” Android expertise can be the “greatest” one. Android’s open-source nature permits completely different producers to serve completely different customized experiences to their customers. Most frequently, these customized person experiences change into the promoting level for corporations, even essential to their identities. Apart from visible enhancements, manufacturers additionally add their very own options or substitute Google’s apps with extra feature-rich variations in a bid to safe a client’s loyalty. In sure use circumstances, this will transcend advertising and really imply that the person will get higher options than on inventory Android, resulting in a fairly evident client stickiness.

Inventory Android, however, isn’t unique to a model, and that frees customers from the duty of sticking to a well-known one. They’ll use smartphones from completely different manufacturers — like HMD World, Motorola, Google, ASUS, and so on. — with none important studying curve.

General, completely different flavors of Android supply some distinctive traits to draw and hook customers. Inventory Android, and extra particularly Android One, does that by guaranteeing a bloat-free interface, a few of Google’s Pixel software program options earlier than a wider roll-out, and assured supply of not less than two generations of Android variations.

Nokia 5.3 in cyan color under sun

Nokia 5.3: Certain to outlast the competitors

The Nokia 5.Three is understandably pricier than different smartphones in India working on related {hardware}. The competitors at its ₹13,999 value level contains the Redmi Word 9 Professional, POCO M2 Professional, Realme Narzo 20 Professional, the Samsung Galaxy M21, and others. Every cellphone has a definitive benefit over the Nokia 5.Three in terms of {hardware} — the Redmi and POCO telephones characteristic a extra highly effective processor, the Narzo options quicker charging and a 90Hz show, and Galaxy M21 gives a bigger 6000mAh battery with an AMOLED show.

Metaphors about sprints and marathons apart, none of those telephones supply the software program expertise and replace assure that HMD World gives for the Nokia 5.3, making it a wonderful selection for any person looking for longer use of their cellphone.

    Nokia 5.3
    The Nokia 5.Three guarantees a clear and bloat-free Android expertise, a rarity on this value bracket.

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