- In keeping with international analysis corporations, Samsung retook the largest smartphone OEM title from Huawei in Q3 2020.
- Xiaomi, with a file quarter, overtook Apple because the world’s third-biggest smartphone maker.
- International smartphone shipments additionally returned to near-2019 ranges, because the business restoration continues.
On the again of the excellent news from India, it appears the worldwide smartphone market is exhibiting indicators of restoration too. In keeping with analysis from IDC, international smartphone shipments topped 353 million in Q3 2020, simply shy of the degrees recorded a 12 months prior. However some OEMs recovered greater than others.
It was a optimistic quarter for Samsung. Though it grew by simply 2.9% year-over-year, this was sufficient to retake the smartphone market lead from Huawei. The Korean agency shipped 80.four million items for a 22.7% market share. This time, its place isn’t disputed both. Each Canalys and Counterpoint recorded Samsung as the highest smartphone maker in Q3 2020 as Huawei’s decline continues.
The Chinese language agency’s struggles within the west are compounded by dropped shipments in its house nation. As soon as a stronghold for Huawei, the agency noticed a decline in Chinese language shipments of 15%, in line with IDC. Canalys information additionally means that Huawei’s shipments fell by 25% year-over-year in Europe.
Xiaomi’s meteoric rise continues
Whereas Huawei nonetheless claims second place worldwide, Xiaomi is threatening to topple it. Once more.
Xiaomi noticed year-over-year development of 42% per IDC information, eclipsing Apple’s shipments for the primary time, and claiming a 13.1% international market share. That file development is particularly notable contemplating it shipped round two million extra items than fifth-placed Vivo earlier than the pandemic. This development was buoyed by manufacturing capability restoration in India, mirroring the agency’s efficiency in that nation, too.
The late iPhone 12 sequence launch didn’t assist Apple in Q3 2020. Per IDC, the now fourth-placed agency shipped 5 million fewer items year-over-year, an annual drop of practically 11%. Each Counterpoint and IDC count on the agency to recuperate as soon as its new flagship gross sales roll in.
The BBK battle heats up
Lastly, the perfect of the remainder largely consists of BBK manufacturers.
Vivo noticed a minor enhance in smartphone shipments year-over-year however holds onto its fifth place globally, per IDC information. Counterpoint disputes this although, putting Oppo in fifth place. Both manner, it suggests the corporations are separated by a 1% sliver of market share.
Realme reportedly had a bumper Q3 2020. Counterpoint suggests the agency noticed the strongest development amongst OEMs globally, with a 132% enhance in quarter-over-quarter shipments. The analysis agency locations it in seventh place globally. OnePlus noticed quarterly development of 96% buoyed by its efficiency in India and Western Europe.
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