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Reshaping the engine logo,European Cup live its story never stops The engine is the heart of the automobile, the core component of the entire automobile industry, and an important equipment for automobiles to achieve efficiency, environmental protection and safety. The logo of the engine brand has always been an important part of the automobile brand image. It is the external embodiment of corporate culture and one of the important signs of the company's brand image. With the carThe continuous development of the industry and the reshaping of the engine logo have shown us the brand strategy and corporate culture held by manufacturers. At present, there are hundreds of car brands sold in the Chinese automobile market. How to stand out in the fierce market competition and become a brand favored and respected by consumers is the problem that every automobile enterprise needs to face. In this case, the logo of the engine brand has become an important propaganda weapon. Reshaping the engine logo is more like a strategic upgrade of the brand, representing the enterprise's expectations and confidence in the future. I. The main function of the sign engine of advanced technology is to drive the vehicle by burning fuel. And the power comes from a perfect design and advanced technology. Therefore, an excellent engine brand logo should not only reflect the quality concept of the enterprise, but also lead the trend of the development of the automobile industry.Take BMW as an example, BMW's engine logo is a drum-shaped pattern, symbolizing the power and speed of the BMW engine. In the subsequent remodeling, BMW increased the sense of volume of the engine that had not yet been started in a perspective way, making the logo more layered and more adaptable to the trend of the times. At the same time, BMW also added the word "Twin Power Turbo" to the engine cover, highlighting its advanced technology. II. The logo of the environmental protection concept. With the continuous improvement of the global environmental protection call, the challenges faced by enterprises are also increasing. The symbol of the environmental protection concept has become a common measure for many automobile enterprises. For example, Honda's engine logo is a blue ball representing water droplets. This car brand logo, which symbolizes the excellent protection and navigation safety of submarines and aircraft, fully reflects Honda's belief: environmental protection, safety and efficiency.When reshaping the engine logo, Honda added a five-sided shape with two burrs on the round ball, representing safety, reliability, uniqueness and other qualities. These small changes have given full play to the benefits of the environmental protection concept. III. The design aesthetics of the car brand, the symbol of design aesthetics, is constantly updated with the changes of the times, and the engine, as one of the core components of the car, is naturally no exception. The engine logo of Mercedes-Benz, with golden three-dimensional immediately as the logo, highlights the brand image of "noble, elegant and quality first". Mercedes's beautiful and dynamic logo reflects the confidence and quality of the brand from the front, body, and engine logo. Reshaping the engine logo is an important means to upgrade the brand of automobile enterprises, and it is also an expression of the future confidence and quality goals of the enterprise. Only the technologyOnly by integrating the environment, aesthetics and other aspects into the design process can we establish a more promising brand image for the enterprise.

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